Genre: Business & Investing
Author: Chris Anderson
This is a great book about how online marketing and the low demand high volume areas of markets can explode into a massive money making avenue. The areas traditionally overlooked have been exploited quickly and very successfully but many of the big online tech companies we all know and use. The book itself is well written with lots of interesting stories and company histories and statistics. A worthwhile read for sure if even remotely interested in the business of obscure, low volume or even common online marketing and sales.
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