Never Each Alone

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Author: Keith Ferrazzi

The tagline of the book is “One relationship at a time” and it is so true. I’ve been wanting to read this book for a long time and finally have. Its everything I expected it to be and it really reinforced what I believe about relationships. And that is the fact that everything you do and all your experiences in life that have any lasting impact for you and to others, is all because of and about the relationships you have with people. So knowing that, I was looking for ways to continue to grow my relationships with others and this book was a perfect fit to help answer some of the questions about how to do this.

219021_4195-160x120.jpg Ferrazzi has crafted a guide book to master the art of developing relationships. He writes to close the misconception of the term networking and uses his own definition as connecting. The idea is that you are creating a personal connection to each and every person you develop a relationship with. This is a much deeper and more personal level, which Ferrazzi delivers the message that having these meaningful connections is the key to a person’s success.

He reveals many of his own relationship blunders and realizations from his own life experience as examples of how not to ignore connections and where making connections can have an incredible benefit both in helping others and in getting help when the time comes where you need it yourself. He tells stories of the relationships that shaped his life as a young boy right through to his recent business success as CEO in several companies.

A theme through the entire book is about a mindset or attitude towards building relationships. He recommends to focus on what you can do for someone else and never to look at the benefit you can get from any relationship. The value in giving to others will generally not be returned directly, but indirectly. People you have helped will often respond by connecting you to others who can help you in return. I wrote about this earlier to not keep score in your relationships which is reinforced throughout the book.

The later chapters of the book cover a whole realm of other recommendations to managing your life and success. These include a great deal of ideas and tips for getting the most out of a conference and how you can establish more meaningful connections in a short amount of time. Also covered are mentoring, conversation starters and vulnerable story telling as well as tips to staying in touch, the notion of never eating alone. Its a timeless book with great personal stories and a strong message delivered as the recipe for success, which is to help make everyone around you successful.



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