Win a FREE Book Preview – Tell to Win
Life January 16th, 2011I have an exciting offer for everyone today and that is for a free copy of a book galley (a prereleased copy) of a new book by Peter Guber called “Tell To Win”. I have been given one from the publishers as a copy to review myself and an additional offer to give one away to my readers here. Â They describe the book as:
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:
• Capture your audience’s attention first, fast and foremost
• Motivate your listeners by demonstrating authenticity
• Build your tell around “what’s in it for them”
• Change passive listeners into active participants
• Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong
As most of you know, I love story telling and believe it is a powerful tool to motivate and engage people.
How to Win a FREE advanced copy of the book?
1. Simply make a comment about why you enjoy story telling or what you think it is useful for
OR
Tell a short story about a time where storytelling has helped you.
2. You must include your email address in your comment so that if you win, you can be contacted.
We’ll randomly select a winner on the 23rd of January and send them their copy. Â NOTE (Update Jan24, 2011): Â Stidar has been selected from the comments as the winner so congratulations and thanks everyone for your comments on this book! Â And again, thanks to the publisher for offering this extra copy for the give away, and I hope you enjoy the book very much!
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Mike King
January 16th, 2011 at 1:23 PM
Nice contest. Looks like a great book and I like the book’s title.
I think stories are useful and enjoyable because they add emotion, which is the biggest motivator for action. Also, stories are easier to remember than other types of information. They help you learn better because they provide concrete detailed information rather than an abstract principle.
January 16th, 2011 at 7:47 PM
Stories are great to demonstrate a point. A lot of times I won’t remember a speaker’s point but I will remember their stories. Stories pull at the heart and emotions and make their mark in your brain.
January 17th, 2011 at 8:28 AM
‘Captivate to Capture’ is not a promotional statement for a leading software company. but a necessity for all those involved in sales! So who is a salesperson? Simple – we all are! Each of us must ‘sell’ at sometime in our life, and usually have to sell multiple times throughout the course of it.
Whether a parent selling to a child, or teacher selling to students, a leader selling to an audience, a lawyer selling to a jury or simply an individual selling to another individual. All of us use stories to illustrate our ‘punchline’! Good and relevant stories come from listening and learning from others and ones own experiences, then translating them and presenting them in such away as to relevant and appropriate to the target audience…We are all children at heart and love to hear stories.
January 19th, 2011 at 12:32 AM
Story telling is he best way to demonstrate your humanity, that you actually have a life and history, which really breaks the ice.
January 19th, 2011 at 10:32 AM
Hi Mike,
Firstly I love the 5 points Peter Guber has shared about how to capture or captivate the audience 🙂 State of the heart being my fav 🙂
As for storytelling- I feel its and art form in itself. A story entertains, while painting a beautiful visual picture of the message you want to convey. And when done it captivates with the right dash of emotions, that tug the heart…there is nothing better than learning from a good story.
You know all spiritual teachers often teach spiritual lessons with short and ever effective stories(usually real events).Amazing hmm 🙂
Lots of love,
Z~
January 23rd, 2011 at 4:40 AM
Totally agree with Zeenat’s comment about spiritual leaders using stories to convey their message. In fact, God Himself has used a number of stories in the Quran for instance. He goes on to say about these stories (rough translation):
“We [God] relate unto you the best of stories through Our Revelations unto you, of this Quran.
[Chapter 12 (Joseph/Yusuf), verse 3.]
“Indeed in their stories, there is a lesson for men of understanding.”
[Chapter 12 (Joseph/Yusuf), verse 111.]